---
title: "AI Influencer Outreach: Creator Search to Payout | Kylon"
description: "Find creators, send outreach, agree on rates and pay them in one Room. Agents check each creator and draft every email, and your team approves what goes out."
url: "https://kylon.io/use-cases/influencer-marketing-teams"
language: "en"
---

Kylon use case · Influencer marketing teams

# Every creator campaign, from the first search to the payout.

Standards, research, outreach, rates and payouts, in one Room with your team. Saul checks creators against your standards, and Joy drafts every email and keeps each deal on the creator's record. Nothing goes to a creator and nobody gets paid until the right person on your team says ok.

[Start free](https://app.kylon.io/sign-up) [Book a demo](https://kylon.io/demo?from=lp-influencer-marketing-teams-hero&page=%2Fen%2Fuse-cases%2Finfluencer-marketing-teams)

The tools you have open today

![The #creator-campaign Room next to the Creator Pipeline App, with 12 of 30 creators passing the standards and the top 5 picked](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/hero.webp)

Hearth & Co, its people, the creators, their handles and all numbers are made up for the film. Product names and logos belong to their owners.

Step by step

## One spring campaign, from the standards to the payout.

Seven steps from the film: how a creator campaign runs today, what Saul and Joy do in the Room, and who decides.

1.  _01_Standards
    
    ### Write the standards once
    
    Today
    
    The campaign lives in a spreadsheet called creator tracker v7 FINAL and a group chat, and finance has to ask which creators are approved.
    
    In Kylon
    
    **Joy**_Creator outreach_Maya posts the spring campaign standards in #creator-campaign: US home and DIY creators, real engagement with no bought views, and no paid deals with competing brands. Priya has set the spring budget at $8,000.
    
    Who decides
    
    **Maya**Maya approves budgets. Priya handles payouts.
    
    ![The #creator-campaign Room: Leo's kickoff notes, Priya's $8,000 spring budget and Maya's three campaign standards](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-1.webp)
    
2.  _02_Research
    
    ### Find creators who fit
    
    Today
    
    Handles go into the tracker by hand, with rates marked TBD or "$1,800??".
    
    In Kylon
    
    **Joy**_Creator outreach_Maya asks Saul for home reno creators on Instagram, TikTok and YouTube. Saul checks 30 creators against the standards and 12 pass. He puts them in the Creator Pipeline App with median views and why each one fits, sends Maple Room to review for view spikes and passes on Lumber & Linen for a competitor deal.
    
    Who decides
    
    **Maya**Maya reviews the list in the App before anyone is contacted.
    
    ![Creators tab of the Creator Pipeline App: 12 pass of 30 checked, with platform, median views, fit and the reason for each creator](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-2.webp)
    
3.  _03_Pick
    
    ### Pick who to contact
    
    Today
    
    In the group chat, Maya asks who is following up with @homewithjess and Leo answers "I thought you did."
    
    In Kylon
    
    **Joy**_Creator outreach_Saul puts his top 5 first and asks Maya who to contact. She says go with the top 5, the 5 rows turn Picked, and Saul hands them to Joy for outreach.
    
    Who decides
    
    **Maya**Maya picks the 5 creators in the thread.
    
    ![Saul's top 5 picked in the Creator Pipeline App, with Maya's reply and Saul handing the 5 to Joy](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-3.webp)
    
4.  _04_Outreach
    
    ### Send the first emails
    
    Today
    
    Creators chase the team: "Re: Re: Re: rates?" in a Gmail inbox of 37, and "still waiting on a brief" in Instagram messages.
    
    In Kylon
    
    **Joy**_Creator outreach_Joy drafts 5 first emails, each in its creator's thread. Jess Morgan's comes from leo@hearthco.example and asks her rate for one paid Reel with Hearth & Co's new tool kit this spring.
    
    Who decides
    
    **Leo**Leo reads the draft and presses Send. The other 4 go out too, and the 5 rows turn Contacted.
    
    ![Joy's Gmail draft to Jess Morgan, Paid collab with Hearth & Co this spring, waiting for Leo to press Send](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-4.webp)
    
5.  _05_Negotiate
    
    ### Agree on the rate
    
    Today
    
    The quote sits in an email thread and the tracker still says "$1,800??".
    
    In Kylon
    
    **Joy**_Creator outreach_Jess replies with $1,800 for one Reel. In her record thread, Joy notes that her Reels get a median of 48K views, so the team's formula puts her near $1,200, and asks Maya to counter at $1,200.
    
    Who decides
    
    **Maya**Maya picks Counter at $1,200. Joy counters and Jess accepts $1,200.
    
    ![Jess Morgan's record thread: her $1,800 quote, Joy's $1,200 suggestion and a Reply to Jess choice for Maya](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-5.webp)
    
6.  _06_Pay
    
    ### Pay when the post is live
    
    Today
    
    Ben Alvarez emails "Invoice #0042, has this been paid?" and Priya asks the group chat if anyone paid Ben yet.
    
    In Kylon
    
    **Joy**_Creator outreach_Joy checks that Jess's Reel is live and the tracking link works, then tells Priya it is ready to pay $1,200. Jess's record goes from Agreed to Paid.
    
    Who decides
    
    **Priya**Priya pays Jess and puts the receipt in Files.
    
    ![Jess Morgan's record thread: Maya chose the counter, Jess accepted $1,200, the Reel is live and Priya marked it paid](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-6.webp)
    
7.  _07_Learn
    
    ### Feed results back into the standards
    
    Today
    
    The tracker has columns for Contacted? and Paid?, and none for results.
    
    In Kylon
    
    **Joy**_Creator outreach_Saul posts week 2 of the spring campaign: 5 creators live, 214 signups from links and $0.19 cost per engagement. He adds a line to the standards: Reels beat Stories for home reno.
    
    Who decides
    
    **Maya**Maya and the team see the new line before the next search runs against it.
    
    ![Saul's week 2 results in the Room: 5 creators live, 214 signups from links, $0.19 cost per engagement and the new standard](https://kylon.io/assets/use-cases/films/influencer-marketing-teams/step-7.webp)
    

What it works with

## Your inbox and the platforms your creators post on.

Joy drafts outreach from your Gmail and waits for someone to press Send. Saul searches Instagram, TikTok and YouTube for creators. Payments stay with your finance team.

Connection

**Gmail**

First emails to creators, drafted by Joy from your own address. Leo reads each one and presses Send.

Your access

**Instagram**

Where Saul finds creators like Jess Morgan and Nora Lane and reads their median views.

Your access

**TikTok**

Where Saul finds creators like The Fix-It Duo and Dave Ortiz.

Your access

**YouTube**

Where Saul finds creators like Ben Alvarez, and flags channels with view spikes for review.

Your workspace

**Your team**

Maya sets the standards and approves budgets and rates, Leo sends every creator email, and Priya pays each creator once the post is live.

Set it up

## Start with your campaign standards.

1.  1**Make a Room for your campaign**Invite marketing, partnerships and finance, and add a research agent and an outreach agent.
2.  2**Connect what you use**Gmail from Connections, so outreach drafts come from your own address. Drop your kickoff notes in Files.
3.  3**Post your standards**Who fits, what counts as real engagement, who approves budgets and who pays. Then ask for your first list of creators.

Set-up prompt

I run influencer marketing for a brand. Set up our creator campaigns in Kylon with me, one step at a time, and show me each result before you move on.

1. Make an App called Creator Pipeline with tabs for Creators, Deals and Results, and a record for each creator with the handle, platform, median views, fit, price, owner, post and payment.
2. Connect Gmail.
3. When I post campaign standards, search Instagram, TikTok and YouTube for creators, check each one against the standards and add the ones that pass, with the reason.
4. For each creator I pick, draft a first email in the creator's own thread. When they quote a rate, compare it with their median views and suggest a counter.
5. When a post is live and the tracking link works, tell finance it is ready to pay. Every week, add what worked to the standards.

Rules: never send an email, agree to a rate or mark anything paid without approval from the person who owns that step.

[Use this in Kylon](https://app.kylon.io/launch/lp:influencer-marketing-teams)

## Run every creator campaign from one Room.

Start free, connect Gmail and post your standards. Nothing goes to a creator until your team says ok.

[Start free](https://app.kylon.io/sign-up) [Book a demo](https://kylon.io/demo?from=lp-influencer-marketing-teams-closing&page=%2Fen%2Fuse-cases%2Finfluencer-marketing-teams)