--- title: "Creator marketing for product launches | Kylon" description: "Find the creators your buyers already follow, reach them channel by channel, review scripts before filming and read every paid post down to signups. Your team approves every message and payment." url: "https://kylon.io/solutions/creator-marketing" language: "en" --- For startups and growth teams launching on X # Launch with the creators your buyers already follow. Agents rank creators by who in your field follows them, draft every DM and email for you to approve, and read each paid post down to signups. [Start free trial](https://app.kylon.io/sign-up) [See a launch, step by step](https://kylon.io/solutions/creator-marketing#launch) Works with the channels your creators are on - ![X logo](https://kylon.io/assets/lp/one-room/logos/x.svg)XSearch, DMs and post metrics - ![YouTube logo](https://kylon.io/assets/lp/one-room/logos/youtube.webp)YouTubeChannels and video stats - ![LinkedIn logo](https://kylon.io/assets/lp/one-room/logos/linkedin.webp)LinkedInPosts and who reacted - ![Instagram logo](https://kylon.io/assets/lp/one-room/logos/instagram.webp)InstagramPublic profiles and posts - ![TikTok logo](https://kylon.io/assets/lp/one-room/logos/tiktok.webp)TikTokPublic profiles and videos - ![Gmail logo](https://kylon.io/assets/lp/one-room/logos/gmail.webp)GmailEmails your team approves - ![Slack logo](https://kylon.io/assets/lp/one-room/logos/slack.webp)SlackDMs your team approves - ![Google Sheets logo](https://kylon.io/assets/lp/one-room/logos/googlesheets.webp)Google SheetsAgency lists and trackers [See all integrations](https://kylon.io/integrations) From our own launches 4x the views from 32 creators we picked by who practitioners follow, against 52 picked from agency lists. 30 an hour signups in the first three hours after the posts went out, from about 2 an hour before. 46% of all creator views came from one account, the one the most practitioners in our field followed. Two Kylon launches on X, October 2026. Our numbers, rounded. A launch, step by step ## Agents do the legwork. Your team makes every call. From the shortlist two weeks out to the read-out two weeks after. 1. Two weeks out ### Find and check A shortlist ranked by who in your field follows each creator, bought views dropped. You approve The shortlist. 2. Ten days out ### Price and reach out A rate for each creator from past posts and deals, first messages drafted per channel. You approve Every DM, email and rate. 3. Three days out ### Brief and review One brief, then each script checked against it before filming. You approve The script. 4. Launch day ### Posts go out in waves A posting order with each creator's link and live numbers in one place. You approve The wave order. 5. Next 14 days ### Read every post Each post read down to signups and saved as the next price. You approve Renew, adjust or drop. Five jobs ## Five jobs your team hands to agents Each one ends with a person deciding. 01 · Find ### Find the people your field listens to Follower counts can be bought. Who follows a creator inside your field cannot. - A reference group of 20 to 50 practitioners in your field - Candidates ranked by how many of them follow each one - Bought views, competitor staff and the wrong audience language dropped, each with the reason You approve: Who makes the shortlist. XYouTubeLinkedIn Go deeper: [Spot fake YouTube views](https://kylon.io/blog/spot-fake-youtube-views-before-sponsoring) 02 · Reach out ### Reach out channel by channel, one thread per creator DMs go out from personal accounts, and nobody else can see where a deal stands. - X DMs that open by asking whether they want to work together - YouTube emails that say it is a paid video up front - The manager contacted instead, when a creator lists one - Every channel kept in one thread per creator, with past prices on the row You approve: Every message before it goes out, and every rate. XGmailSlack Go deeper: [Influencer CRM](https://kylon.io/solutions/influencer-crm) · [Creator CRM template](https://kylon.io/apps/creator-crm) 03 · Brief ### Brief once, review the script before filming Most teams see the script after the video is live. - One brief per launch, shared with every creator - Each script checked on five points: positioning, a real result on screen, a person approving any outside action, marked as paid, the creator's own tracking link - Feedback left as comments on the exact line You approve: The script, before filming starts. 04 · Measure ### Read a paid post past its view count A screenshot of views says little about who saw the post or what it brought. - Reach against the creator's own median, with paid promotion kept apart - Engagement quality: like rate and how much of it is reposts - Who saw it: practitioners in your field who followed or replied - Cost per thousand views, per engagement and per signup X's published ranking code scores a post from the predicted chance that a viewer replies, reposts, quotes or likes it ([source](https://github.com/xai-org/x-algorithm)), so the read-out looks at those actions, not views alone. You approve: Renew, adjust or drop each creator. XYouTubeLinkedIn 05 · Trends ### Catch trends early and take viral posts apart A post takes off, and the team asks whether it is real and what to copy. - A radar that flags a post when a small account far outruns its followers, or several accounts in your field quote it within hours - A teardown that calls heat bought only when two separate signals agree - What was seen, what is inferred and what cannot be proven, kept apart - A Hook, Amplifier and Reusable pattern card your team can act on The lines we use: under 10,000 followers with 30,000 views and 5x the follower count; 300 saves on a resource post; three accounts in the field quoting within six hours. Set your own. You approve: What to make next. XLinkedIn Before and after ## What changes in a launch | Area | Before Kylon | With Kylon | | --- | --- | --- | | Who to pay | Follower counts from a media kit | Ranked by how many practitioners in your field follow them | | Outreach | DMs from personal accounts, nobody sees the thread | One thread per creator, a person approves each send | | Scripts | Seen after the video is live | Reviewed line by line before filming | | Results | A screenshot of views | Each post read down to signups, then used as the next price | | Viral posts | Shared in chat with a guess | Checked for bought heat, with what to copy | Get started ## Start with your next launch 1. 1 ### Install the Creator CRM template One roster for creators, prices, outreach and posts. 2. 2 ### Name 20 to 50 people in your field The practitioners whose follows count. 3. 3 ### Pick one upcoming launch The Agent plans it with you, one step at a time. Paste this into your new workspace We are launching \[product\] on \[date\]. Plan the creator side of the launch with me in Kylon, one step at a time, and show me each result before you move on. 1. Roster: build our creator roster from https://kylon.io/app-templates/creator-crm-app-template.zip, following its setup guide. 2. Core circle: I will give you 20 to 50 practitioners in our field. Read who they follow on X and rank candidate creators by how many of them follow each one. 3. Checks: drop accounts with bought views or engagement, competitor employees and audiences outside our language. Tell me why each one was dropped. 4. Prices: for each creator left, estimate a fair rate from their recent posts and any past deals, and say how confident you are. 5. Outreach: draft the first message on each creator's channel. An X DM only asks whether they want to work with us. A YouTube email says it is a paid video and asks their rate. If a manager is listed, write to the manager. 6. Scripts: when a creator sends a script, check it against our brief and comment on the exact lines. 7. Read-out: for 14 days after each post goes live, track views against the creator's median, like rate, practitioners who engaged, cost per engagement and signups from their link. Rules: never send a message, agree a rate or make a payment without my approval. ## Questions people ask ### Does the Agent send DMs or emails by itself? No. It drafts each message in the channel you use, and a person on your team approves it before it goes out. Rates and payments wait for approval too. ### How do we build a core circle outside AI? Start from 20 to 50 people your buyers already trust in your field: practitioners, operators, well-known builders. The Agent reads who they follow and ranks creators by how many of them follow each one. Add or remove names as you learn. ### Can creators an agency pitched sit next to the ones we found? Yes. Agency picks go into the same roster with their source noted, get the same checks before you pay, and the same read-out after they post. ### How do you tell bought views or engagement? The Agent compares views with the creator's own median and looks at like and repost patterns, timing, who engaged and repeated reply templates. It calls heat bought only when two separate signals agree. For YouTube, see [how to spot fake views](https://kylon.io/blog/spot-fake-youtube-views-before-sponsoring). ### Does this work beyond X? Yes. The same steps run on YouTube, LinkedIn, Instagram and TikTok. On X, Instagram and TikTok the Agent reads follow lists; on LinkedIn and YouTube it reads which practitioners engage. ### How much does it cost? Plans start from Core at $50 a month. See [pricing](https://kylon.io/pricing) for credit amounts and the free trial. ## Keep reading - [Influencer CRMOne roster, priced from each creator's recent posts.](https://kylon.io/solutions/influencer-crm) - [Creator CRM templateSource creators, track every post, and see what each one returned.](https://kylon.io/apps/creator-crm) - [Spot fake YouTube viewsThe checks to run before you sponsor a channel.](https://kylon.io/blog/spot-fake-youtube-views-before-sponsoring) - [Influencer outreachHow a DTC brand reached 500+ creators with agents.](https://kylon.io/use-cases/influencer-outreach) ## Pay the creators your field already follows. Install the Creator CRM, name the people whose follows count, and let the Agent draft the rest. Your team approves every message and payment. Plans from $50 a month. [Start free trial](https://app.kylon.io/sign-up)