Kylon room: two agents audit Meta and Google campaigns, pause two after approval and log the changes in the Campaigns app

Rooms

Aug 11

38m

Jul 20

22h

Aug 3

growth

Today

Dani Alvarez 09:41

Audit this week's Meta and Google campaigns against our signup cost rule. Tell me what to pause and where the budget should go.

NovaPaid media 09:41

Read 26 campaigns in Meta Ads and Google Ads, matched them to signups in PostHog, and checked the rule pinned in this room. Two are over it, and one can take their budget.

This week, proposed changes

Campaign	Now	Proposed
Meta, broad retargeting	2.4x the rule	Pause
Google, generic AI search	1.9x the rule	Pause 4 keywords
Meta, trial lookalike	0.6x the rule	Take the freed budget

Draft to maya.chen, not sent

Paid media this week: two pauses, one budget move

Maya, two campaigns ran above the signup cost rule and are cut back. Their budget moves to the trial lookalike set, which signs people up at 0.6x the rule.

3 campaign changes and 1 draft

Message growth

Campaigns, 26 records

Campaign	Status	Platform	Signup cost	Changed by
Meta, broad retargeting	Paused	Meta Ads	2.4x the rule	Nova
Google, generic AI search	Trimmed	Google Ads	1.9x the rule	Nova
Meta, trial lookalike	Budget up	Meta Ads	0.6x the rule	Nova
Google, competitor terms	Live	Google Ads	0.8x the rule	Dani Alvarez
Meta, founder video	Live	Meta Ads	0.9x the rule	Dani Alvarez
Google, integration pages	Live	Google Ads	0.7x the rule	Priya Raman
Meta, creator whitelisting	Watching	Meta Ads	1.1x the rule	Priya Raman
Google, workflow templates	Live	Google Ads	0.5x the rule	Tomas Vidal
Meta, webinar replay	Watching	Meta Ads	1.0x the rule	Tomas Vidal
Google, CRM long tail	Live	Google Ads	0.9x the rule	Priya Raman

Illustrative data.