Kylon room: two agents audit Meta and Google campaigns, pause two after approval and log the changes in the Campaigns app

Rooms

Aug 11

38m

Jul 20

22h

Aug 3

growth

Today

Dani Alvarez 09:41

Audit this week's Meta and Google campaigns against our signup cost rule. Tell me what to pause and where the budget should go.

NovaPaid media 09:41

Read 26 campaigns in Meta Ads and Google Ads, matched them to signups in PostHog, and checked the rule pinned in this room. Two are over it, and one can take their budget.

This week, proposed changes

Campaign	Now	Proposed
Meta, broad retargeting	2.4x the rule	Pause
Google, generic AI search	1.9x the rule	Pause 4 keywords
Meta, trial lookalike	0.6x the rule	Take the freed budget

Draft to maya.chen, not sent

Paid media this week: two pauses, one budget move

Maya, two campaigns ran above the signup cost rule and are cut back. Their budget moves to the trial lookalike set, which signs people up at 0.6x the rule.

3 campaign changes and 1 draft

Message growth

Campaigns, 26 records

Campaign	Status	Signup cost
Meta, broad retargeting	Paused	2.4x the rule
Google, generic AI search	Trimmed	1.9x the rule
Meta, trial lookalike	Budget up	0.6x the rule
Google, competitor terms	Live	0.8x the rule
Meta, founder video	Live	0.9x the rule
Google, integration pages	Live	0.7x the rule
Meta, creator whitelisting	Watching	1.1x the rule
Google, workflow templates	Live	0.5x the rule
Meta, webinar replay	Watching	1.0x the rule
Google, CRM long tail	Live	0.9x the rule

Illustrative data.