campaigns
Maya Chen 09:41
Weekly ad review. Three campaigns look off to me. Work out what to pause, where that budget should go, and tell the two owners.
AriaGrowth ops 09:41
Read the last 14 days across both ad accounts and the signup table in this room. Three campaigns are outside the cost per signup rule, one is worth more budget. Nothing is changed yet.
Nine changes, ready to apply
CampaignLast 14 daysWhat happens next
Retargeting, broad4,180 spentPaused, no signups in nine days
Competitor terms2,310 spentBudget raised, lowest cost per signup
Lookalike, 3 percent1,960 spentLeft as is, reviewed again next week
Draft to 2 recipients, not sent

Ad spend for the coming week

Two campaigns stop tonight and that budget moves to competitor terms. The numbers behind each change are in the room if you want to push back before I apply them.

9 budget changes and 2 drafts
Message campaigns